Character creation rules

Pathfinder and Eberron specific rules

Collected treasures and rewards

Rumors and acquired lore

Eliang’sha

Eberron’s continents

Nations and organizations

Linking with different text

HTML and Textile

To style things how you want, you can use either HTML (with some restrictions) or a simple formatting language called Textile. It’s up to you, but Textile is pretty easy, while simultaneously allowing for lots of customization.